STEREOTYPE CONTENT MODEL

Stereo Content Models proposes that all stereotypes are based on social perceptions of warmth and competence.  Judgments of out-group members concern two things: Do they intend to harm me?  Are they capable of harming me?

These answers stem from appraisals of warmth, meaning social perceptions of honesty, trustworthiness, friendliness, sincerity, etc.; OR appraisals of competence, like skillfulness, knowledge, intelligence, confidence, etc.

When we stereotype, competitors lack warmth, while noncompetitors are warm.  When we stereotype, high-status people seem competent while low-status people seem incompetent or incapable of harming us.

These assessments determine, often how we might feel about others.

Low-competence/low warmth others      Receive our contempt (out-groups)

Low-competence/high warmth others      Receive our pity (paternalism)

High-competence/low warmth others      Receive our admiration (envy)

High-competence/high warmth others      Receive our pride (in-group status)

Out Group Homogeneity Effect = the tendency to see members of an out-group as highly similar while seeing members of our own group as unique and individual.

Illusory Correlation Principle = When two objects or people are noted to be linked in some way, others have a tendency to believe they are always linked.


ETHNOCENTRISM

The belief that your ethnic group is somehow superior to other groups.

Ethnocentric Attribution Bias: The tendency to make internal attributions for the positive behavior of the in-group while making external attributions for its negative behavior.  The ULTIMATE attribution error.

Goffman's Frame Theory

Micro Cultural Context

LGBTQ Microculture


  Distinguished by their sexual orientation.  Controversy over whether their orientation is voluntary or not.  They tend to live in certain metropolitan areas.

Difficult to designate otherwise.

No distinctive communication styles.  Researchers considering in-speak traits and vocabulary choices.

LGBTQ people are aware of unfair treatment under the law, i.e. marriage rights.

Arab-Americans

After the WTC attacks of 9-11-01 even though they weren't a part of it..  Many were harassed and some killed due to backlash.  3.6 million Americans can trace their heritage back to an Arab country.  Census bureau classifies them as white and they are found in all states.

They are very diverse, not all are Muslim.  A majority descend from Christian groups.

Native Americans

Over 5 million people, under 2% of the USA is Native.  Two largest are Cherokee and Navajo. They live mostly in Alaska Oklahoma, and New Mexico.  Poverty rate is 26%.

they have a high context culture and a high power distance. Silence is highly valued in this culture and can be an answer on its own.

They are highly collectivist and believe that WE is more important than ME.
they prize equality and wouldn't interupt or even make direct eye contact.

Traditions are very important.

Stereotypes apply strongly to understandings of Native Americans.  These come from textbooks, our families, and movies.

Each tribe has its own criteria for membership.  One is blood purity.  Someone must be 1/32 pure blood to be considered a member.

Asian Americans

Stereotypes... the are seen as the competent by cold minority.

Values include high-context communication, collectivism, caring for elders, and being humble.  They avoid confrontation and prefer indirect communication.

They are 6% of the USA, more than 60% are college educated.

Even in the classroom they prefer high context, indirect communication.

Emotionally they prefer not to show extremes of emotions.

Black Americans

These Americans sometimes use Ebonics, referring to complex speech patterns used by many.  It has evolved from times of slavery.  The language omits the last consonant of many words.

Stereotypes abound for Black Americans, especially from film and media images.

Hispanic Americans

Hispanic is a reference to people of any Spanish speaking country other than Spain.  They value harmony, religion, and family.

Men are aggressive or dominant.

Communication styles include a high power distance