Monday, October 23, 2017

STEREOTYPE CONTENT MODEL



Stereo Content Models proposes that all stereotypes are based on social perceptions of warmth and competence.  Judgments of out-group members concern two things: Do they intend to harm me?  Are they capable of harming me?

These answers stem from appraisals of warmth, meaning social perceptions of honesty, trustworthiness, friendliness, sincerity, etc.; OR appraisals of competence, like skillfulness, knowledge, intelligence, confidence, etc.

When we stereotype, competitors lack warmth, while noncompetitors are warm.  When we stereotype, high-status people seem competent while low-status people seem incompetent or incapable of harming us.

These assessments determine, often how we might feel about others.

Low-competence/low warmth others      Receive our contempt (out-groups)

Low-competence/high warmth others      Receive our pity (paternalism)

High-competence/low warmth others      Receive our admiration (envy)

High-competence/high warmth others      Receive our pride (in-group status)

Out Group Homogeneity Effect = the tendency to see members of an out-group as highly similar while seeing members of our own group as unique and individual.

Illusory Correlation Principle = When two objects or people are noted to be linked in some way, others have a tendency to believe they are always linked.


ETHNOCENTRISM

The belief that your ethnic group is somehow superior to other groups.

Ethnocentric Attribution Bias: The tendency to make internal attributions for the positive behavior of the in-group while making external attributions for its negative behavior.  The ULTIMATE attribution error.



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